SKF proudly welcomes Rayssa Leal to the team!

She has joined the super star team consisting of Ishod Wair, Louie Lopez, Oski, Beatrice Domond, Kader Sylla, Tiago Lemos and Alexis Sablone ✨✨✨
I have been a big fan of Rayssa Leal for years. The style, her energy, trick selection, the (Olympic) results…but especially her personality. She is so down to earth, playful, fun having, while being super professional at the same time, and having no problem handling rough street spots.

She has not only been responsible for inspiring millions of girls around the world, or the rapid growth of the level of female skating, but her imprint on skateboarding as a whole is undeniable. Currently THE most followed skate athlete on social by far.

I was fortunate enough to make this move happen, and spend a few super fun days in NYC to produce the intro video. 

  In 2021, Virgil Abloh was the first person to hire the KVL Connect agency. We worked on building a skateable Off-White shoe and a brand marketing plan to support it. Later that year, just a few days after all was approved and signed off by him, he passed away. 

This week, Off-White eventually launched the Vulc779. KVL Connect lead the global brand campaign. 

The cast consist of a diverse group of skaters with a true connection to the OW brand and/or Virgil himself: 

Gabriel Fortunato, Jessyka Bailey, Davey Sayles, Adrianna Sloboh, Yuri Facchini and Marie de Courcy. 

KVL connect also supported pre-launches ensuring authenticity at Selfridges in London, at Skate Café in Amsterdam, End-Clothing in Milan, and ultimately the global launch at EM PTY Gallery in NYC. 

Virgil would have been incredibly stoked seeing what we did. 

I helped ASICS negotiate the Liz Akama deal a few months ago. The coolest, calm, girl on the skate course, with a unique bag of tricks. Absolutely amazing to see her win Silver at the Olympics Women's Street. That is pretty phenomenal at 15 years of age. More to come...!!!

350.000 plays on Instagram in 24hrs. 

Over 1 Million by now.

Snapshot of the comments:

- best bearing commercial ever
- this is one of the best ads I've ever seen😂
- this is how you advertise
- If ads were made like this id watch them
- this is the best ad ive seen for bearings lmfao wow👏
- Sickest ad ive seen in a minute
- Sooo sick you guys killed it with this one
- This ad was sick af
- That's a good ass commercial! 🖤
- Quality content
- We need more content like this
- This is fire 😂

Most recent KVL initiated and lead SKF Group project  A rad background piece by Jenkem Magazine on the SKF company, it's history, it's skateboard bearings, and Gothenburg as a skate city. SKF is such a fascinating brand. We are very proud to be working with them! 

With ASICS its Skateboard division slowly entering the European market, starting with France, we made a new video edit, shot in Paris and Marseille. Featuring 3 amazing French skaters (Victor, Jeanne and Marca Barbier), Dougie George from London, accompanied by Akwasi (LA) and our lovely friends from the NYC based Late Nite Stars crew. Incredible video, edit and music score work by Chase Walker . Also be sure to look of for latest issue of Free Magazine for the full print article, shot by Alex Pires

Provided initial footwear feedback early 2022, managed product seeding, established the skate team, set the brand’s MVP, provided a creative direction, hired staff, set up and ran social channel, created a 2023 brand plan, led the launch campaign.

The first annual ABLOH skateboarding invitational in Miami that KVL helped bring to life. We brought together an incredible group of pro skaters and legends, skating with the kids, signing autographs, skating a demo on a special built obstacle, all in honor of Virgil Abloh his legacy in skateboarding. It was something very special. This is exactly what Virgil always wanted to do!!

Lead communication between Off-White and collaborator Sal Barbier and produced the campaign shoot in Los Angeles

https://www.youtube.com/watch?v=vPEK0oikqSc

KVL Connect lined up the skateboard talent for The Hype season 2, now streaming on HBO Max

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Briana King, Alex Midler, Christian Hosoi, Leticia Bufoni, Isch Cepeda, Nicole Hause, Kieran Woolley and Kyle Walker 

Helped realize this private indoor skatepark collab between StockX and April Skateboards - A training facility for the biggest names in skateboarding including various Olympians, but also a community space. 

Combining the amazing heritage of SKF Group with the magic of pro skater Kader Sylla and incredible photographer Matt Price

Completed the Monarch Skateboard team by signing Diego Najera, Evon Martinez, Dylan Clark, Romel Torres, Blake Norris and Kieran Woolley

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Met up with some of the Monarch Project team riders in LA and handed over Diego Najera his pro board.

Initiated and Orchestrated product support through Monarch Projects, FA Skateboards, WKND Skateboards and Nike, for this Ethiopian women led skate crew @Setskateboarding to have them be able to continue to skateboard

Produced this shoot with Sky Brown for Monarch

Set up the SKF bearings super team

"Wow. That's an impressive roster. You guys have been hard at work." - Eben Sterling, Thrasher Magazine

"Flavorful team small selective and just right.” - Louie Lopez

"The team is pretty unreal. Doesn’t get much better than that."- Alexis Sablone

"Dude look at the team….. it’s THE team I like how we’re small too, but Ishod and Alexis on the same team unreal.” - Beatrice Domond

"The team blows me away. It’s a dream team. I think any person could take a look at the team and feel represented in some way, that isn’t always the case in this industry." - Oski

Got StockX involved in the most infamous skateboard event in the world, in the best and most authentic way

Thrasher magazine's CPH Open 2021 recap video 

Featuring StockX Session #1 at 1:41min - https://youtu.be/T4EOBUtjMDk?t=101

and a secrete Invite Only StockX side mission at 11:04min - https://youtu.be/T4EOBUtjMDk?t=664

Suggested StockX skateboard athletes, negotiated deals and produced first team trip and video content piece